Prudential Home Insurance The Tipping Point: How Little Things Can Make a Big Difference Author: Malcolm Gladwell Trade Paperback Usually ships in 24 hours Delivery is subject to warehouse availability. Shipping delays may occur if we receive more orders than stock. Our Price: $21.95 You could save $2.20 (10%) with our iREWARDS Program Ordering is 100% secure . Spend $39 or more at chapters.indigo.ca and your order ships free!. ( Details ) ISBN: 0316346624 Published: January 2002 | Published by Back Bay Books Our customers who bought this item also bought: Labyrinth of Desire: A Story of Women... (2001) Book ~ Rosemary Sullivan From the Publisher Why did crime in New York drop so suddenly in the mid-90s? How does an unknown novelist end up a bestselling author? Why is teenage smoking out of control, when everyone knows smoking kills? What makes TV shows like Sesame Street so good at teaching kids how to read? Why did Paul Revere succeed with his famous warning? In this brilliant and groundbreaking book, New Yorker writer Malcolm Gladwell looks at why major changes in our society so often happen suddenly and unexpectedly. Ideas, behavior, messages, and products, he argues, often spread like outbreaks of infectious disease. Just as a single sick person can start an epidemic of the flu, so too can a few fare-beaters and graffiti artists fuel a subway crime wave, or a satisfied customer fill the empty tables of a new restaurant. These are social epidemics, and the moment when they take off, when they reach their critical mass, is the Tipping Point. In The Tipping Point , Gladwell introduces us to the particular personality types who are natural pollinators of new ideas and trends, the people who create the phenomenon of word of mouth. He analyzes fashion trends, smoking, children's television, direct mail and the early days of the American Revolution for clues about making ideas infectious, and visits a religious commune, a successful high-tech company, and one of the world's greatest salesmen to show how to start and sustain social epidemics. The Tipping Point is an intellectual adventure story written with an infectious enthusiasm for the power and joy of new ideas. Most of all, it is a road map to change, with a profoundly hopeful message -- that one imaginative person applying a well-placed lever can move the world. Info Desk iREWARDS Program About Our Company Affiliate Opportunities Careers Contact Us Corporate Sales Gift Certificates Privacy Policy Shipping Rates Store Locations Wish List chapters.indigo.ca: books Shopping Bag | Account Centre | Wish List | Help iREWARDS Program | Corporate Sales | Store Locations All Products Books DVD Video Gifts Books Advanced Search Search Tips About this Book From the Publisher Social Science Anthropology Archaeology Crimes and Criminals Cultural Studies Demography Disability Discrimination and Race Relations Folklore and Mythology Gender Studies Gerontology Human Geography Human Services Methodology Philanthropy and Charity Pornography Social Work Sociology Statistics Volunteer Work Browse Home Page View all Categories . Books at Indigo and Indigo Bookstore Chapters Hours • Chapters Indigo Com • Chapters Website • Indigo Chapters • Chapters Victoria BC • Chapters Indigo Coupon • Chapters Indigo Coupons • Chapters Head Office • Chapters Sudbury • Chapters Langley • www.Chapters.Indigo.ca • Chapters Library • Chapters Victoria BC • Chapters Victoria BC • Chapters Website, Canada • Chapters Discounts • Chapters Indigo Coupons • www.Indigo.ca • Chapters Indigo Toronto • Chapters Indogo • Chapters Ca Coupon • Chapters Victoria • Chapters Online Store • Chapters Book Store Canada • Chapters Store Locations • . For more used books and discount textbooks at Chapters Canada online bookstore, follow this link.